The recent initiative of the “Listen to Your Buds” campaign was held in Washington, DC area school systems, and Califone was there supporting it.
The initiative was sponsored by the American Speech-Language-Hearing Association as part of its ongoing education program to teach students how to avoid inappropriately using headphones and personal audio devices such as MP3 and CD players. Held May 23-29th, Buds Week featured safe listening concerts that were attended by more than 1,500 students in six D.C. metro area schools. Students who were not able to attend the concerts were offered themed coloring pages, lesson plans, as well as presentations on noise induced hearing loss by ASHA and the National Institute On Deafness and Other Communication Disorders.
To help students develop lifelong listening skills as well as sharpen their reading skills (when listening to an audio book), Califone donated six MP3 Learning Centers to each of the participating schools. Pictured above is Joseph Cerquone, Director of Public Relations for ASHA, shown presenting one of the learning centers to Mrs. Janet Dunn, the principal at Sargent Shriver Elementary School in Southwest DC. Also pictured is Ms. Jenny DuFresne, the Head of School at Septima Clark Public Charter School for Boys, located in DC Wards 7 and 8 (areas where children are particularly at risk).
“Califone is proud of our ongoing relationship with ASHA and its outreach to schools educating students about the importance of developing appropriate hearing preservation skills,” shared Tim Ridgway, VP of Marketing for Califone.
The week capped off the entire month’s activities surrounding Better Hearing & Speech month which included a coloring contest, which the company also supported. The concerts received comprehensive television, radio, print and online coverage as well.