100th Video
Califone announced the posting of its 100th product video onto its website.
The ease with which videos can explain how a product works or showcases its unique features are two of the most often cited reasons for their widespread use amongst retailers and consumers.
The company’s videos are found in two ways on its website. The first is a dedicated area where all of the videos are posted together for viewers to browse. The second way is there is a video related to a specific product, then the link to that video will be shown on the individual product page.
For example, the above video introducing the first animal-themed ear muffs for children, the Hush Buddy line, can also be found on their product page.
